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ADAS Testing: From Subjective Customer Preferences To Objective Validation At Scale

Autor: Tom Dahlström | Released: 12. May 2021

Advanced Driver Assistance Systems (ADAS) have been around for quite a while: Modern-day vehicles inevitably come with assistance features such as Adaptive Cruise Control (ACC), Lane-Keep Assist (LKA), Blind Spot Monitors, Traffic Sign Recognition and other features supposed to make driving safer and more comfortable. In contrast to Autonomous Vehicles, ADAS is a huge and profitable market today, and will likely remain so for the foreseeable future. If you’ve driven a car with such features in the last few years, though, you might have realized that the performance of these systems can vary – sometimes by quite a lot: While…

Using the design thinking method to create the ideal head-up display

Autor: | Released: 26. April 2021

Test person designs his own head-up display

Kempten. The head-up display (HUD) is definitely a driver assistance system that triggers true enthusiasm among the majority of users. In addition to this euphoria, it contributes to greater safety on the road by projecting important information directly into the driver’s field of vision. This is because the car driver is not distracted by displays in the instrument cluster, the on-board computer or the navigation system display. However, an earlier subject study at Kempten University of Applied Sciences showed that the current HUD concept still has great potential for improvement from the customer’s point of view. Therefore, a study was…

Concept study on customer acceptance of camera-monitor systems

Autor: | Released: 9. November 2020

Kempten / Illertissen. Digital rear-view mirrors are no longer news, they are on the rise. On the one hand, for aerodynamic reasons and the associated energy savings – especially in the case of electromobility, every kilometer saved counts. On the other hand, the new camera-based systems provide a more comprehensive retrospective view and thus greater safety. But what about customer acceptance? The Adrive Living Lab, the research partner of MdynamiX in the Allgäu region, is also familiar with the topic of digital rear view mirrors. Already in 2018 the team had conducted a study with the title “User Experience in…

Adrive Living Lab and MdynamiX conduct new study on parking manoeuvre assistants

Autor: | Released: 5. October 2020

Evaluation der Probandenstudie PMA - Adrive Living Lab Hochschule Kempten MdynamiX

Kempten. MX research partner Adrive Living Lab is working on customer acceptance studies also in corona times. With the necessary detailed hygiene concept, a new subject- study could take place in Kempten – this time on the fully automated parking manoeuver assistants (PMA) of two vehicles with hybrid or hydrogen drive. The test study was conducted by employees of the Adrive Living Lab of the University of Applied Sciences Kempten and MdynamiX. External experts and employees of both institutes were available as test persons and participated in the three-hour study. Analyses are performed digitally on a tablet with the MXeval…

MdynamiX and Kempten University represented at the International HCI Conference in Orlando

Autor: | Released: 8. August 2019

21st International HCI Conference took place in Orlando from 26-31 July 2019

Orlando. The 21st International HCI Conference took place in Orlando from 26-31 July 2019 and was a platform for networking and sharing the latest innovations and developments in human-computer interaction for more than 1600 participants. Seda Aydogdu and Prof. Bernhard Schick represented MdynamiX and the University of Applied Sciences Kempten with two presentations. Cars have become complex interactive systems. The design of the interfaces between driver and car is crucial for the way driving is experienced. Human-computer Interaction in the highly complex field of mobility and intermodal transport leads to completely new challenges. During the six-day conference, participants were able…

Contact: Prof. Bernhard Schick BERNHARD.SCHICK@MDYNAMIX.DE

Research Results of worldwide 1st Customer Acceptance Study on Full Display Mirrors

Autor: | Released: 18. June 2019

Forward Thinking About Rearward Vision

Cameras and displays have the potential to replace car mirrors. But integration and driver acceptance challenges remain. BUT INTEGRATION AND DRIVER ACCEPTANCE CHALLENGES REMAIN Studies show drivers appreciate the benefits of digital mirrors, especially the expanded field of view Regulatory, vehicle integration, cost, functionality, and consumer acceptance challenges will moderate global adoption in the short term Rear video displays, mirrors and hybrid solutions will likely coexist for the foreseeable future ILLERTISSEN, Germany, June 18, 2019 – Automakers have selectively begun replacing traditional rearview mirrors with camera monitoring systems (CMS) that use cameras and video displays to improve the driver’s rearward…

Contact: Prof. Bernhard Schick BERNHARD.SCHICK@MDYNAMIX.DE

Attribute-based Development of Advanced Driver Assistance Systems – in cooperation with Porsche

Authors: Prof. Bernhard Schick, Dr.-Ing. Florian Fuhr, Dr.-Ing. Manuel Höfer, Prof. Dr. Peter E. Pfeffer | Released: 5. April 2019

Advanced driver assistance systems and automated driving are a megatrend in the automotive industry. The following questions arise: Will vehicle manufacturers still be able to differentiate themselves brand-specifically in the future or will all vehicles be perceived as the same when being driven? How can a brand DNA be implemented and how to achieve the transfer from fun-to-drive to fun-to-be-driven? In order to provide solutions, clear driving characteristic goals – in front of the customer – must be defined and the requirements for vehicle systems and components shall be derived from this. But what are driving characteristics in the context…

Contact: Prof. Bernhard Schick BERNHARD.SCHICK@MDYNAMIX.DE
Contact: Prof. Dr. Peter E. Pfeffer PETER.PFEFFER@MDYNAMIX.DE

Driving Experience Versus Mental Stress at Assisted Lateral Guidance

Authors: Prof. Bernhard Schick, Corinna Seidler, Seda Aydogdu und Kuo Yu-Jeng | Released: 4. February 2019

Assisted lateral guidance, such as lane keeping assistance systems, is a key to the successful introduction of highly automated driving. What does the customer feel when using lane keeping assistance systems and what psychological and physical effects are caused by the various driving scenarios? What expectations does he have in terms of driving experience? What is perceived as pleasant and unpleasant, what is accepted and which attributes are a no-go? The University of Applied Sciences Kempten and MdynamiX have investigated these questions in wide-ranging studies with a total of 120 subjects in field tests. For full ATZ article February 2019

Contact: Prof. Bernhard Schick BERNHARD.SCHICK@MDYNAMIX.DE

Customer Acceptance Study on Gentex Full Display Mirror

Autor: | Released: 5. October 2018

Extends the field of vision, strengthens the feeling of safety

Driver assistance systems relieve the driver and increase safety for all who are involved in road traffic. However, it is often difficult for the driver to adjust and monitor the functions. The Adrive Living Lab of the University of Kempten in cooperation with MdynamiX and Gentex Corporation of Michigan (USA) conducted a customer acceptance study on the Full Display Mirror (FDM). In autumn 2018, a study on the Full Display Mirror was done by employees of the Human Factors Team of the Adrive Living Lab. The special characteristic of the FDM is its use as a rear-view mirror or video…