What Does the Trade Press Really Say? Our ADAS + UX Team at AHFE 2026 in Istanbul
Automotive journalists write every day about how vehicles feel. They describe steering precision, ride comfort, usability, and braking behavior—all in vivid, evocative language that reaches millions of readers. But how much of that actually makes it into the requirements that engineers and human factors experts define in the early development phase? Surprisingly little. This is exactly where our current research comes in—and we’re excited to present it in July 2026 at the AHFE International Conference in Istanbul. The Voice of the Press—Systematically Decoded Our paper, “Understanding the Voice of the Press – A KPI-driven Approach to Analyzing Press Requirements for…
