Research

Research

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Research Results of worldwide 1st Customer Acceptance Study on Full Display Mirrors

Autor: | Released: 18. June 2019

Forward Thinking About Rearward Vision

Cameras and displays have the potential to replace car mirrors. But integration and driver acceptance challenges remain. BUT INTEGRATION AND DRIVER ACCEPTANCE CHALLENGES REMAIN Studies show drivers appreciate the benefits of digital mirrors, especially the expanded field of view Regulatory, vehicle integration, cost, functionality, and consumer acceptance challenges will moderate global adoption in the short term Rear video displays, mirrors and hybrid solutions will likely coexist for the foreseeable future ILLERTISSEN, Germany, June 18, 2019 – Automakers have selectively begun replacing traditional rearview mirrors with camera monitoring systems (CMS) that use cameras and video displays to improve the driver’s rearward…

Contact: Prof. Bernhard Schick BERNHARD.SCHICK@MDYNAMIX.DE

Attribute-based Development of Advanced Driver Assistance Systems – in cooperation with Porsche

Authors: Prof. Bernhard Schick, Dr.-Ing. Florian Fuhr, Dr.-Ing. Manuel Höfer, Prof. Dr. Peter E. Pfeffer | Released: 5. April 2019

Advanced driver assistance systems and automated driving are a megatrend in the automotive industry. The following questions arise: Will vehicle manufacturers still be able to differentiate themselves brand-specifically in the future or will all vehicles be perceived as the same when being driven? How can a brand DNA be implemented and how to achieve the transfer from fun-to-drive to fun-to-be-driven? In order to provide solutions, clear driving characteristic goals – in front of the customer – must be defined and the requirements for vehicle systems and components shall be derived from this. But what are driving characteristics in the context…

Contact: Prof. Bernhard Schick BERNHARD.SCHICK@MDYNAMIX.DE
Contact: Prof. Dr. Peter E. Pfeffer PETER.PFEFFER@MDYNAMIX.DE

Driving Experience Versus Mental Stress at Assisted Lateral Guidance

Authors: Prof. Bernhard Schick, Corinna Seidler, Seda Aydogdu und Kuo Yu-Jeng | Released: 4. February 2019

Assisted lateral guidance, such as lane keeping assistance systems, is a key to the successful introduction of highly automated driving. What does the customer feel when using lane keeping assistance systems and what psychological and physical effects are caused by the various driving scenarios? What expectations does he have in terms of driving experience? What is perceived as pleasant and unpleasant, what is accepted and which attributes are a no-go? The University of Applied Sciences Kempten and MdynamiX have investigated these questions in wide-ranging studies with a total of 120 subjects in field tests. For full ATZ article February 2019

Contact: Prof. Bernhard Schick BERNHARD.SCHICK@MDYNAMIX.DE

Customer Acceptance Study on Gentex Full Display Mirror

Autor: | Released: 5. October 2018

Extends the field of vision, strengthens the feeling of safety

Driver assistance systems relieve the driver and increase safety for all who are involved in road traffic. However, it is often difficult for the driver to adjust and monitor the functions. The Adrive Living Lab of the University of Kempten in cooperation with MdynamiX and Gentex Corporation of Michigan (USA) conducted a customer acceptance study on the Full Display Mirror (FDM). In autumn 2018, a study on the Full Display Mirror was done by employees of the Human Factors Team of the Adrive Living Lab. The special characteristic of the FDM is its use as a rear-view mirror or video…