Attribute-based Development of Advanced Driver Assistance Systems – in cooperation with Porsche
Advanced driver assistance systems and automated driving are a megatrend in the automotive industry. The following questions arise: Will vehicle manufacturers still be able to differentiate themselves brand-specifically in the future or will all vehicles be perceived as the same when being driven? How can a brand DNA be implemented and how to achieve the transfer from fun-to-drive to fun-to-be-driven? In order to provide solutions, clear driving characteristic goals – in front of the customer – must be defined and the requirements for vehicle systems and components shall be derived from this. But what are driving characteristics in the context…
Contact: Prof. Dr. Peter E. Pfeffer PETER.PFEFFER@MDYNAMIX.DE