
Joint success with VW Brazil: customer-centred approach to ADAS/AD development established
Challenges for Volkswagen in South America The future of mobility is characterised by increasingly advanced driver assistance systems (ADAS) and automated driving (AD). These technologies are also becoming increasingly important in South America. Volkswagen faces the challenge of adapting its ADAS/AD systems to the different requirements of regional markets. Differences in road infrastructure, driver behaviour and traffic scenarios require a tailored approach. Partnership and collaboration for customer-centric development In collaboration with the VW Development Centre South America in Brazil, MdynamiX and the Institute for Driver Assistance and Networked Mobility (IFM) at the University of Applied Sciences in Kempten have taken…