Enjoy your relaxing lounge.

Comfort experience re-defined for automated driving

Confidence and safety for consummate comfort

Chill out, relish the moment, make the best use of time: “Enjoy your relaxing lounge.” In the (partially) automated automobile, the new mobile living space. Adapted to the changed perception of the occupants and the ways in which they experience comfort.

The higher the level of automation the greater the challenges: precise feedback enhances confidence and provides a sense of safety. The more harmonious the vehicle’s motion the greater the perfection of the comfort, driving and riding experience.

Our solutions are based on more than 20 years of development and testing experience, and on continuous studies of volunteers concerning characteristics in the areas of vehicle dynamics, steering feel and advanced driver assistance systems. In test driving, on the test bench and in simulation.

Perfect harmony, with brand-specific differentiation – The redefinition of the driving experience is our motivation and commitment in the age of automated driving.

Our goal is to develop testing and evaluation methods for all the functions of automated driving and to translate the subjective experiences of drivers and passengers into objective key performance indicators (KPIs). This approach is instrumental in ensuring that the vehicles of tomorrow will continue to thrill their users with characteristics that are harmonious and typical of the brand (DNA). Desired objectives can be validated at any stage of the development: from simulation to the driving simulator and test bench trials all the way to test driving. As our customer this enables you to make the right decisions in your vehicle development project in a timely manner.

Experienced, evaluated, executed
Using our evaluation methods in all development stages, you’ll always make the right decision at the right time. And develop vehicles that inspire enthusiasm.

Our methods and products are perfectly coordinated, which ensures a consistent development process. Whether in MIL/SIL simulation, on the HIL systems test bench, on the driving simulator or in test driving: as a customer you will always obtain comparable evaluations at the earliest possible stage. For this purpose, we have established a tiered model of interlinked evaluation criteria. They encompass subjective customer and expert evaluations as well as objective key performance indicators (KPIs). With our studies of human test participants, we help our customers understand how people experience functional features and what their wishes are. Our benchmark studies on the other hand help our customers to position themselves in terms of driving characteristics and define related objectives. A high level of automation and ease of use enables you to make the right decision at any stage of your project. This in turn gives you the freedom to focus on your key task: the development of cars people love. Since progress never stops, it also keeps inspiring and driving us anew. That’s why we continuously develop our methods to new levels together with our research partners and customers: in keeping with the maxim that greater effectiveness creates greater efficiency.

Effective and efficient on all levels

Our tiered model interlinks subjective and objective evaluation
criteria – from the customer to the expert – for consistent developments with evaluations that can be used early on and are always comparable. We’ll lighten your load and provide you with freedom to focus on your key tasks.