Automated Driving from the Human Perspective
Optimizing Human–Machine Interaction (HMI): The Key Role of the Human Factor in Vehicle Development
Driver assistance systems offer tremendous potential to make everyday driving safer and more comfortable. At the same time, many users remain skeptical of these systems because they often do not appear intuitive, transparent, or trustworthy. We demonstrate how a human-centered approach in vehicle development builds trust, increases acceptance, and makes innovative functions tangible – supported by the latest research and practical, application-oriented methods.
Our Engineering Services in the Field of UX + Human Factor
Subjective Perception and Objective Evaluation in a Holistic Approach
Our approach combines KPI (Key Performance Indicator)-based objective evaluation with the correlation of subjective perceptions. This approach enables us to create a holistic view of the user experience. Our analyses result in new target values and clear recommendations for action that help our clients optimally align their products and services with end users while maintaining a brand-specific identity (brand DNA).
Modular, Cross-Cultural, Comprehensive: Our Approach to Your ADAS Development
Our portfolio of services is diverse and modular in structure, ranging from User Experience evaluation and comprehensive studies in customer and market research or benchmarks to data analysis and professional consulting. Our expertise extends beyond national borders. Through our intercultural competence and in-depth knowledge of different markets and cultures, we adapt our methods and approaches to specific contexts. An ADAS function must meet varying requirements across markets and cultural environments and cannot be applied uniformly to every market.
Would you like to optimally align your ADAS functions with the needs of your customers?
Contact us – real user perspectives, increased acceptance, and an optimal user experience.