MdynamiX in Türkiye: Visiting BİAS and Attending AHFE 2026

As part of a trip to Istanbul, two of our colleagues attended the AHFE 2026 (International Conference on Applied Human Factors and Ergonomics) and used the opportunity to further strengthen the personal exchange with our new partner BİAS Mühendislik.

One of the highlights of the conference was the presentation by Seda Aydogdu, Head of our ADAS/AD and UX Team. In her presentation, “Understanding the Voice of the Press – A KPI-driven Approach to Analyzing Press Requirements for Technology Development” (authors: Gioele Micheli und Seda Aydogdu, MdynamiX AG), she demonstrated how subjective evaluations by vehicle testers and automotive journalists can be systematically translated into valuable insights for vehicle development.

 

Alongside the conference, the personal exchange with our new partner BİAS Mühendislik was a key focus of the visit. Together, we explored opportunities to further expand our collaboration and to more closely align the expertise of both companies in the fields of simulation, Hardware-in-the-Loop (HiL), and KPI-driven engineering.

The visit marks another important step in strengthening the collaboration between MdynamiX and BİAS Mühendislik and highlights the importance of personal exchange for successful international development projects.