Automated Driving - ADAS/AD | Success Story
Evaluating ADAS systems: UX, HMI, and technical performance
Advanced driver assistance systems (ADAS) have established themselves globally as a key innovation for increased safety and comfort. But how can an evaluation approach succeed that takes into account both technical performance and user experience – and does so in a market-specific way? Joint research question with VW do Brasil: “How can an evaluation approach be developed that enables customer-oriented and tailored ADAS solutions for the South American region – while also being transferable to other markets with different cultural contexts?” Market-Specific Challenges in South America The South American market accounts for around 5% of the global automotive market,…
