Rethinking User-Centric Innovation: A Two-Step Experiment Design for Design Thinking Workshops
Developing innovative products in the field of Human Factor and User Experience (UX) is particularly challenging when it involves new, complex technologies that users are not yet familiar with. How can we ensure that functions are experienced intuitively, that user needs are truly met, and that acceptance increases in such cases? This is precisely where the new paper from our Human Factor + UX Team, presented by Gioele Micheli at AHFE 2025 in Orlando, comes in: