Subjective experience, objective execution

Driving Pleasure with High Class Steering Feel

Subjective experience, objective execution

Our goal is to translate subjective experiences of drivers and passengers into objective key performance indicators (KPIs) and to continuously develop test methods for handling and ride comfort to new levels. They allow for characteristics that are typical of a brand or model, i.e. a vehicle’s DNA, to be defined and the project’s objectives to be validated at any stage of the development: from simulation to the driving simulator and test bench trials all the way to test driving. To enable our customers to make early and appropriate development decisions, we strive to shift subjective evaluation into simulation as well.