Identify strengths, improve weaknesses, and integrate innovations directly.
Benchmarking for Vehicle Development: Your Models in Comparison
- Competitive Analysis: What strengths and weaknesses do your products have compared to the competition?
- Improvement: Which proven practical solutions and new impulses can you integrate into your development process?
- Differentiation: How can you position your brand more strongly to stand out from the competition?
Benchmarking is transforming the way manufacturers develop vehicles. By comparing their products with competitors, best practices and innovative trends can be identified and integrated into their own development processes. To make well-founded statements about market position and competitiveness, an objective evaluation by qualified test participants and a structured methodological approach are essential.
Real Conditions, Real Users: Our Approach to Benchmarking Studies
Driving tests, simulations, and measurements: We evaluate driving behavior and performance under real-world conditions.
We plan and conduct studies worldwide in the context of different cultural requirements.
Targeted benchmarking studies with real users: This complements the developers’ perspective and enables a holistic assessment. The needs of actual users remain in focus at all times.
Case Study: Customer Evaluation of Driver Assistance Systems with VW do Brasil
In collaboration with Volkswagen Brazil, we conducted a benchmarking study in São Paulo to assess Brazilian customers’ evaluation of lane keeping assist and ACC functions (including HMI). The assessment was based on a KPI-driven methodology tailored to the requirements of the South American market.
Read more about our joint success with VW do Brasil here: Evaluating ADAS Systems – UX, HMI, and Technical Performance
Added Value of Benchmarking Studies in Vehicle Development
- Competitive Analysis – Market Positioning: Gain a better understanding of your market position and make strategic decisions.
- Driving Innovation – Identification of Best Practices: Identify proven methods and innovative technologies that can be integrated into your own development process.
- Customer Satisfaction – Clear Insight into Customer Needs: Derive well-founded target values and requirements directly from real user experience.
- Risk Management – Market Risks: Understand market trends and competitor positioning, assess risks more accurately, and develop effective strategies.
What Sets Our Participant Pool Apart
A qualified tester database is characterized by diversity, relevance, and representativeness. It includes participants who are carefully selected to reflect a broad range of target groups. We focus on the following criteria:
- Demographic Diversity: Participants from all age groups, genders, income levels, and educational backgrounds.
- Experience and Usage Competence: Participants represent different user types – from tech-savvy drivers to occasional users.
- Neutrality and Objectivity: Our test participants evaluate vehicles and functions objectively and without bias to ensure meaningful results.
A qualified participant pool enables realistic testing of vehicles and functions, valid competitive comparisons, and the identification of genuine user needs.
We Invite You to Actively Shape the Future of Driving as a Test Participant
For the implementation of user studies, we closely collaborate with the Adrive Living Lab, a research group of the Institute for Driver Assistance Systems and Connected Mobility (IFM) and part of the Allgäu Research Center at Kempten University of Applied Sciences. If you would like to be included in our participant database to support our research team, please contact our partner directly via email: livinglab.info(at)hs-kempten.de.
Let’s advance your vehicle development with data-driven insights – through neutral benchmarking studies and clear recommendations for action.