So That Vehicles Convince from the User’s Perspective
Improve UX by Deriving Measurable KPIs from Customer Needs
With our engineering service, we connect user experience and vehicle development. In doing so, subjective user requirements are translated into measurable target values for engineers.
- Can you evaluate the user experience (UX) of your function?
- Can you express user experience in KPIs?
- Are your requirement specifications sufficiently defined from the customer’s perspective?
For the development of components such as chassis systems or vehicle functions, precise and measurable requirements are essential. However, these requirements are often defined from an engineering perspective rather than from the user’s point of view. This frequently leads to discrepancies between customer expectations and the actual function characteristics (functional performance) or overall vehicle attributes. The result: a negative user experience (UX) and, consequently, lower user acceptance.
Vehicles, however, should be developed for customers – not for engineers. Therefore, requirements must always be translated from the user perspective into the language of engineers and ultimately derived into physical target values (KPIs) that engineers can work toward.
Our Approach Is a Two-Stage Process
To make User Experience (UX) measurable, we develop a tailored metric that reflects the requirements and expectations of end users in the form of (subjective KPIs). The defined UX requirements are then translated into physical target values (objective KPIs), which form a concrete basis for technical development.
This process ensures that vehicles not only fulfill their function but also convince users through their characteristics. With our UX KPIs, we provide engineers with clear, measurable targets – forming the foundation for development that truly excites customers.
Added Value of KPI-Based UX Development
- Improved User Acceptance: Defining requirements from the user’s perspective minimizes discrepancies between customer expectations and actual vehicle functions.
- Measurable Targets: KPIs provide clear, measurable goals for engineers, making technical implementation more precise and goal-oriented.
- Customer-Centric Development: Translating customer needs into measurable KPIs ensures that development consistently considers the user perspective and meets their expectations.
Make UX measurable: Let’s link your development goals with clear, user-centered KPIs – get in touch with our engineering team.